Chennai · Marketing
Social Media Manager jobs in Chennai
Plans, publishes and grows a brand's presence on Instagram, YouTube, LinkedIn, X and other platforms, and reports on what works. Works with designers, video editors, copywriters, influencers and the performance marketing team.
Updated · ResumeGyani careers team
Quick answer
Social Media Managers in India typically earn ₹2.5L–₹4.5L a year starting out and ₹10L–₹18L+ with 7+ years. Employers mostly ask for Content calendar planning, Platform-specific content and Community management and response handling.
Current openings in Chennai
10 foundFrom public job boards. Apply on the employer's or board's site.
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Content Marketing & Social Media Strategist - (2-5 yrs), Chennai +
Keka Inc. · Chennai, Tamil Nadu
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Junior Social Media Executive
Sri Ramachandra Institute Of Higher Education and Research · Chennai, Tamil Nadu
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Social Media Manager & Content Strategist – 1 (Open Positions) (Chennai)
Simtek · Chennai, Tamil Nadu
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What does a Social Media Manager do?
Plans, publishes and grows a brand's presence on Instagram, YouTube, LinkedIn, X and other platforms, and reports on what works. Works with designers, video editors, copywriters, influencers and the performance marketing team.
A typical day: The day begins with checking overnight comments, DMs and performance of yesterday's posts. The manager briefs designers and editors on upcoming posts, approves creatives and schedules them, and jumps on any trending topic that fits the brand. Weekly, they pull reports on reach, engagement and follower growth and plan the next month's calendar.
How people get in: Any graduate degree, often BMS, BBA, Mass Communication or an MBA in marketing, plus a track record of running brand or creator accounts.
How much does a Social Media Manager earn in India?
| Experience | Typical annual CTC |
|---|---|
| Entry (0–2 years) | ₹2.5L–₹4.5L |
| Mid (3–6 years) | ₹5L–₹10L |
| Senior (7+ years) | ₹10L–₹18L+ |
D2C brands, large consumer companies and network agencies pay more than small agencies; managers who also handle paid social budgets and influencer programmes earn at the upper end.
India-wide estimates from public salary data (AmbitionBox), checked October 2026. Pay in Chennai can differ; check the salary on each listing.
Which skills and tools do employers ask for?
Skills
- Content calendar planning
- Platform-specific content (Reels, Shorts, carousels, LinkedIn posts)
- Community management and response handling
- Social media analytics and reporting
- Paid social basics (boosting, Meta Ads)
- Influencer and creator collaborations
- Trend and topical content
- Crisis and negative-comment handling
Tools
- Meta Business Suite
- Meta Ads Manager
- Hootsuite or Sprout Social
- Buffer or Later
- Canva
- Google Analytics 4
Certifications that help
- Meta Certified Digital Marketing Associate
- Google Digital Marketing & E-commerce Certificate
- HubSpot Social Media Marketing Certification
Who hires Social Media Managers?
Organisations that regularly hire for this role in India. Openings in Chennai vary, so check the listings above.
- Schbang
- WATConsult
- Social Panga
- Mamaearth (Honasa Consumer)
- boAt
- Nykaa
- Zomato
- Tata CLiQ
- Dentsu India
How to write a Social Media Manager resume that gets shortlisted
- 1
Show growth numbers for accounts you ran.
ExampleGrew a D2C brand's Instagram from 18k to 1.1 lakh followers in 9 months, with engagement rate steady at 4%.
- 2
Show business impact, not only vanity metrics.
ExampleRan Instagram and WhatsApp campaigns that drove 2,300 tracked orders during the festive sale.
- 3
Mention budgets, influencer work and team size.
ExampleManaged ₹6 lakh monthly paid social budget and 25 creator collaborations per quarter.
Check your resume against a Social Media Manager job description
Paste the JD and see which of these skills your resume is missing.
Common Social Media Manager interview questions
Our Instagram reach has dropped 40% in two months. What would you check?
Look at format mix (Reels vs static), posting frequency, hooks in first 3 seconds, audience retention, and any policy issues.
Plan one month of content for a new D2C skincare brand.
Show content pillars, format mix, frequency, influencer tie-ins and how you would measure success.
A customer's complaint post is going viral. What do you do?
Respond quickly and publicly with empathy, move details to DM, loop in support and legal, and avoid deleting comments.
Which metrics do you report to leadership?
Go beyond followers: reach, engagement rate, saves/shares, video retention, website clicks and leads or sales attributed.
Social Media Manager career path
- Social Media Executive
- Senior Social Media Executive
- Social Media Manager
- Senior Social Media Manager
- Head of Social / Digital Marketing Manager
Pro toolkit
Applying to Social Media Manager jobs? Get the complete toolkit
- Unlimited job search across India
- JD-tailored ATS résumés
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- Mock interviews & prep kit
Questions people ask
How much does a Social Media Manager earn in India?
Typical annual pay is ₹2.5L–₹4.5L at entry level (0–2 years), ₹5L–₹10L at mid level (3–6 years) and ₹10L–₹18L+ for senior roles (7+ years). D2C brands, large consumer companies and network agencies pay more than small agencies; managers who also handle paid social budgets and influencer programmes earn at the upper end.
What qualifications do you need to become a Social Media Manager?
Any graduate degree, often BMS, BBA, Mass Communication or an MBA in marketing, plus a track record of running brand or creator accounts.
Which skills do employers look for in a Social Media Manager?
Most job descriptions ask for Content calendar planning, Platform-specific content, Community management and response handling, Social media analytics and reporting and Paid social basics. Common tools include Meta Business Suite, Meta Ads Manager, Hootsuite or Sprout Social and Buffer or Later.
What is the career path for a Social Media Manager?
A common progression is Social Media Executive → Senior Social Media Executive → Social Media Manager → Senior Social Media Manager → Head of Social / Digital Marketing Manager.
How do I find Social Media Manager jobs in Chennai?
Search current Social Media Manager openings in Chennai on job boards and company career pages, and tailor your resume to each job description: lead with the skills it lists and show results with numbers. Pay for Social Media Manager roles in India typically ranges ₹2.5L–₹18L+ a year depending on experience.
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