Mumbai · Marketing
Digital Marketing Manager jobs in Mumbai
Owns a company's online marketing plan and budget across paid search, social, SEO, email and marketing automation. Leads executives and agencies, works with sales and product teams, and is answerable for leads, customer acquisition cost and revenue from digital channels.
Updated · ResumeGyani careers team
Quick answer
Digital Marketing Managers in India typically earn ₹4L–₹6L a year starting out and ₹12L–₹25L+ with 7+ years. Employers mostly ask for Channel budget planning and allocation, Performance marketing and Attribution and funnel analysis in GA4.
Current openings in Mumbai
10 foundFrom public job boards. Apply on the employer's or board's site.
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Digital Marketing Manager
Bombay Paparazzi · Mumbai, Maharashtra
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Digital Marketing Manager in Panvel, Navi Mumbai, Thane
Envision Next · Navi Mumbai, Maharashtra
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Head of Media – Digital & Performance Marketing
Good People Consulting LLP · Mumbai, Maharashtra
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What does a Digital Marketing Manager do?
Owns a company's online marketing plan and budget across paid search, social, SEO, email and marketing automation. Leads executives and agencies, works with sales and product teams, and is answerable for leads, customer acquisition cost and revenue from digital channels.
A typical day: The manager starts with a dashboard review of spend, leads and CAC by channel and shifts budget where returns have dropped. Midday goes to reviews with the agency or in-house executives on creatives, landing page tests and the SEO roadmap, plus a sync with sales on lead quality. The afternoon is spent on a monthly plan or leadership report linking digital spend to pipeline and revenue.
How people get in: Graduate degree, often an MBA in Marketing, with 4–6 years in digital marketing or performance marketing roles.
How much does a Digital Marketing Manager earn in India?
| Experience | Typical annual CTC |
|---|---|
| Entry (0–2 years) | ₹4L–₹6L |
| Mid (3–6 years) | ₹6L–₹12L |
| Senior (7+ years) | ₹12L–₹25L+ |
Funded startups, fintech and e-commerce pay the top band, especially for people who have managed large ad budgets; agency and SME roles sit lower.
India-wide estimates from public salary data (AmbitionBox, Glassdoor), checked October 2026. Pay in Mumbai can differ; check the salary on each listing.
Which skills and tools do employers ask for?
Skills
- Channel budget planning and allocation
- Performance marketing (Google Ads, Meta, LinkedIn)
- Attribution and funnel analysis in GA4
- Customer acquisition cost and LTV tracking
- Marketing automation and email nurture
- Conversion rate optimisation and landing page testing
- Agency and vendor management
- SEO and content strategy oversight
Tools
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- HubSpot or Salesforce Marketing Cloud
- Looker Studio
- Semrush
Certifications that help
- Google Ads Certification
- Google Analytics Certification
- Meta Certified Media Buying Professional
- HubSpot Inbound Marketing
Who hires Digital Marketing Managers?
Organisations that regularly hire for this role in India. Openings in Mumbai vary, so check the listings above.
- E-commerce and D2C (Flipkart, Nykaa, Lenskart, boAt)
- Fintech (PolicyBazaar, Groww, Paytm)
- Edtech (upGrad, PhysicsWallah, Great Learning)
- Real estate developers (Godrej Properties, Prestige, DLF)
- Hospital chains (Apollo, Manipal Hospitals, Max Healthcare)
- Digital agencies (Schbang, WATConsult, dentsu)
- SaaS (Zoho, Freshworks, LeadSquared)
How to write a Digital Marketing Manager resume that gets shortlisted
- 1
Lead with budget size and efficiency gains.
ExampleManaged ₹1.2 crore annual digital budget and reduced blended CAC 28% in 9 months by moving spend to search and retargeting.
- 2
Show revenue or pipeline impact, not just leads.
ExampleLinked GA4 with CRM to optimise for qualified leads, raising lead-to-sale rate from 4% to 7%.
- 3
Show team and agency leadership.
ExampleLed a team of 4 executives and 2 agencies, launching 30+ campaigns a quarter with a fixed weekly test plan.
Check your resume against a Digital Marketing Manager job description
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Common Digital Marketing Manager interview questions
How would you split a ₹20 lakh monthly budget across channels?
Start from historical CAC by channel, keep a test budget, mention incrementality and funnel stage, and explain how you would rebalance after 2–4 weeks.
Sales says the leads from digital are poor quality. What do you do?
Agree on a lead definition with sales, add qualifying questions, track lead-to-sale in CRM, and optimise campaigns on downstream conversions.
How do you measure attribution across channels?
Last-click vs data-driven attribution in GA4, UTM discipline, CRM linking, and the limits of each model.
Tell us about a campaign that failed and what you changed.
Be specific about the numbers, the root cause and the corrective test.
Digital Marketing Manager career path
- Digital Marketing Executive
- Senior Digital Marketing Executive
- Digital Marketing Manager
- Senior Manager – Growth / Performance Marketing
- Head of Digital Marketing / Marketing Director
Pro toolkit
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Questions people ask
How much does a Digital Marketing Manager earn in India?
Typical annual pay is ₹4L–₹6L at entry level (0–2 years), ₹6L–₹12L at mid level (3–6 years) and ₹12L–₹25L+ for senior roles (7+ years). Funded startups, fintech and e-commerce pay the top band, especially for people who have managed large ad budgets; agency and SME roles sit lower.
What qualifications do you need to become a Digital Marketing Manager?
Graduate degree, often an MBA in Marketing, with 4–6 years in digital marketing or performance marketing roles.
Which skills do employers look for in a Digital Marketing Manager?
Most job descriptions ask for Channel budget planning and allocation, Performance marketing, Attribution and funnel analysis in GA4, Customer acquisition cost and LTV tracking and Marketing automation and email nurture. Common tools include Google Ads, Meta Ads Manager, Google Analytics 4 and HubSpot or Salesforce Marketing Cloud.
What is the career path for a Digital Marketing Manager?
A common progression is Digital Marketing Executive → Senior Digital Marketing Executive → Digital Marketing Manager → Senior Manager – Growth / Performance Marketing → Head of Digital Marketing / Marketing Director.
How do I find Digital Marketing Manager jobs in Mumbai?
Search current Digital Marketing Manager openings in Mumbai on job boards and company career pages, and tailor your resume to each job description: lead with the skills it lists and show results with numbers. Pay for Digital Marketing Manager roles in India typically ranges ₹4L–₹25L+ a year depending on experience.
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