Pune · Marketing
Digital Marketing Executive jobs in Pune
Runs day-to-day online marketing: paid ads on Google and Meta, social media posts, email campaigns and basic SEO. Works with designers, content writers and the marketing manager, and reports on leads, cost per lead and campaign results.
Updated · ResumeGyani careers team
Quick answer
Digital Marketing Executives in India typically earn ₹2L–₹3.5L a year starting out and ₹6L–₹10L+ with 7+ years. Employers mostly ask for Google Ads campaign setup, Meta Ads audience targeting and Social media content scheduling.
Current openings in Pune
9 foundFrom public job boards. Apply on the employer's or board's site.
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digital-marketing-executive-business-development-executive
Partnership · Pune, Maharashtra
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Digital Marketing Executive in Pune (0-1 Years Experience) - Dimakh
Dimakh Consultants Pvt. Ltd. · Pune, Maharashtra
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Senior Digital Marketing Executive – Performance Marketing
ClusterNeuron · Pune, Maharashtra
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What does a Digital Marketing Executive do?
Runs day-to-day online marketing: paid ads on Google and Meta, social media posts, email campaigns and basic SEO. Works with designers, content writers and the marketing manager, and reports on leads, cost per lead and campaign results.
A typical day: The morning begins with checking yesterday's ad spend, cost per lead and any disapproved ads in Google Ads and Meta Ads Manager. Next comes scheduling social posts, briefing the designer on new creatives and setting up an A/B test on a landing page. Before signing off, the executive pulls numbers into a daily report and pauses or reshuffles budget on poor-performing ad sets.
How people get in: Any graduate degree (BBA, BMM, B.Com or similar) plus a digital marketing course and Google Ads / Meta certifications; many start through agency internships.
How much does a Digital Marketing Executive earn in India?
| Experience | Typical annual CTC |
|---|---|
| Entry (0–2 years) | ₹2L–₹3.5L |
| Mid (3–6 years) | ₹3.5L–₹6L |
| Senior (7+ years) | ₹6L–₹10L+ |
In-house roles at e-commerce, fintech and large brands pay more than small agencies; hands-on performance marketing with real ad budgets is the main driver of higher pay.
India-wide estimates from public salary data (AmbitionBox, Glassdoor), checked October 2026. Pay in Pune can differ; check the salary on each listing.
Which skills and tools do employers ask for?
Skills
- Google Ads campaign setup (Search, Display, Performance Max)
- Meta Ads (Facebook and Instagram) audience targeting
- Social media content scheduling
- Email marketing and list segmentation
- On-page SEO basics
- Landing page tracking with Google Tag Manager
- Campaign reporting (CTR, CPC, CPL, ROAS)
- Ad creative briefs and A/B testing
Tools
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Canva
- Mailchimp or Zoho Campaigns
Certifications that help
- Google Ads Search Certification
- Meta Certified Digital Marketing Associate
- Google Analytics Certification
- HubSpot Inbound Marketing
Who hires Digital Marketing Executives?
Organisations that regularly hire for this role in India. Openings in Pune vary, so check the listings above.
- Digital agencies (WATConsult, Social Beat, Schbang, iProspect)
- Real estate developers and channel partners (Godrej Properties, Lodha, Square Yards)
- Edtech and coaching institutes (upGrad, Aakash, ALLEN)
- Private hospitals and clinic chains (Apollo, Cloudnine)
- D2C brands (Mamaearth, boAt, Wakefit)
- E-commerce and quick commerce (Nykaa, Meesho, Zepto)
- Automobile dealerships and NBFCs running local lead campaigns
How to write a Digital Marketing Executive resume that gets shortlisted
- 1
Quote budget handled and the cost metric you improved.
ExampleManaged ₹3L monthly Meta and Google Ads budget and cut cost per lead from ₹420 to ₹260 in 4 months.
- 2
Show you can set up tracking, not only run ads.
ExampleSet up GA4 conversion tracking and GTM tags across 12 landing pages, fixing a 30% gap in reported leads.
- 3
Include organic results if you handled social or SEO.
ExampleGrew Instagram followers from 4,000 to 15,000 in 6 months with a 3-posts-a-week reels calendar.
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Common Digital Marketing Executive interview questions
How would you set up a lead generation campaign on Meta for a ₹50,000 monthly budget?
Objective selection, audience (interests, lookalikes), lead form vs landing page, 2–3 creatives to test, pixel tracking, and how you would judge cost per lead after the learning phase.
What is the difference between CPC, CPM, CTR and ROAS?
Define each clearly and give an example of when you would optimise for each.
Your Google Ads cost per lead doubled this week. What do you check?
Search terms report, competitor bids, quality score, landing page or tracking breakage, budget/bid strategy changes.
Show us a campaign or page you ran yourself.
Bring screenshots or numbers from an internship, freelance or personal project; explain what you changed and what improved.
Digital Marketing Executive career path
- Digital Marketing Intern / Trainee
- Digital Marketing Executive
- Senior Digital Marketing Executive / Performance Marketing Specialist
- Digital Marketing Manager
- Head of Digital / Growth Marketing Lead
Pro toolkit
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- Mock interviews & prep kit
Questions people ask
How much does a Digital Marketing Executive earn in India?
Typical annual pay is ₹2L–₹3.5L at entry level (0–2 years), ₹3.5L–₹6L at mid level (3–6 years) and ₹6L–₹10L+ for senior roles (7+ years). In-house roles at e-commerce, fintech and large brands pay more than small agencies; hands-on performance marketing with real ad budgets is the main driver of higher pay.
What qualifications do you need to become a Digital Marketing Executive?
Any graduate degree (BBA, BMM, B.Com or similar) plus a digital marketing course and Google Ads / Meta certifications; many start through agency internships.
Which skills do employers look for in a Digital Marketing Executive?
Most job descriptions ask for Google Ads campaign setup, Meta Ads audience targeting, Social media content scheduling, Email marketing and list segmentation and On-page SEO basics. Common tools include Google Ads, Meta Ads Manager, Google Analytics 4 and Google Tag Manager.
What is the career path for a Digital Marketing Executive?
A common progression is Digital Marketing Intern / Trainee → Digital Marketing Executive → Senior Digital Marketing Executive / Performance Marketing Specialist → Digital Marketing Manager → Head of Digital / Growth Marketing Lead.
How do I find Digital Marketing Executive jobs in Pune?
Search current Digital Marketing Executive openings in Pune on job boards and company career pages, and tailor your resume to each job description: lead with the skills it lists and show results with numbers. Pay for Digital Marketing Executive roles in India typically ranges ₹2L–₹10L+ a year depending on experience.
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